Here is a very interesting way in which consumer demand can drive change. Essentially this is again about using the power of social media to drive a collective conscience to make things happen. It is also a very clever way of turning the profit driver on its head by driving customers to stores/brands that commit to becoming more sustainable…very very clever and lots of fun. The website and longer video are available at www.carrotmob.org
Also see here and here for how the idea has capyured some attention.
