Going mainstream doesn’t mean looking like everyone else. Just like the internet branded itself as different from other media, green brands and the sustainability movement need a fresh look and feel as well as a new way of doing things that sets it apart from what’s been before but still appeals to the mainstream.
If you read our recent post about Hybrid cars you’ll see that, from our experience, people don’t just buy the Toyota Prius to do the right thing they also buy because it’s new, looks different and therefore says, ‘Hey look at me I’m doing the right thing.’
That’s also the conclusion that Jerry Stifleman has come to in his article, Green Branding: Why Originality Matters. You can read it here on treehugger.com
