The belief that man will not save himself unless it costs him something seems to be proving correct if the latest data coming out of the US is concerned! The chart above tells us that in the US 20 billion fewer miles were traveled than this time last year! What can’t be achieved by good will or sense of common good seems to be achieved by hiking up the price of gas. The answers to some of the issues we are facing seem to be so obvious. Carbon emissions cause global warming. Lack of exercise causes obesity and disease. Oil at $200 a barrel. Ergo get out of your cars and walk. Why would Toyota not sponsor such a thing?
