Introducing the answer to your recyclable coffee cup needs. A big congrats to these people behind the Keep Cup.
For what appears a fairly simple idea they are doing a great job at getting the word out there. We saw them recently at Melbourne’s State of Design Festival and there was a queue 6 people deep to get their mitts on the colour of their choice. Proof that the simple ideas are the best and that people are up for doing the green thing if someone makes it easy and, dare we say, fashionable, for them.
