While Australian supermarket chains seem to vie for attention by being the one that can make their apples shiniest or win the award for Cheesiest Smile on a Child in their ads, those overseas are finding real ways to make a difference to the environment that grows the food they make money selling.
Living up to their brand promise of ‘Every Little Helps’, Tesco have released a first generation of what they promise will soon be a bigger, better site helping people to be greener in their living, with particular attention to helping their customers become real fresh food people by growing their own.
Coles, Woolies, Franklins. What say?
