Hello, we’re an agency with a conscience.
We help brands, products and people who have a positive impact on the world speak their message in memorable, interesting ways.
Some days this means finding new ideas to communicate green, ethical and corporate responsibility.
Other days it means working with NGOs and Government create social change.
Or helping everyday companies to sell everyday things in a more socially responsible way.
We’re a bit do-good. We are happiest when we are bringing brands and people together around an idea that makes the world a better place.
But we’re business too. We know that companies exist to turn a profit. So, if we can create ways to make money and improve the world along the way, then soon everyone will be doing it.
We offer strategic and creative services.
We plan media in house, like agencies did in the old days.
The difference is, for the first time you will find creatives, strategists and scientists all in the same room.
We have lots of experience. Our people have started online agencies, worked on global accounts, managed companies and published books.
We work individually or collaboratively. Our friends include LOHAS research experts Mobium, data geniuses Torque, UK sustainability agency Futerra, web masters Redant and HarvestThe.Net, creative hotshop Happy Soldiers and science gurus like Ecos who can help you avoid greenwash by ensuring every environmental claim you make is true.
The biggest company we have worked with is Toyota. They have over 265,000 employees. The smallest is Eco Depot. They have two.
Chances are your business fits somewhere in the middle.
If you’d like to know more, or just to talk about interesting brands, cool ideas and coming up with a more exciting word for sustainability, please drop us a line or two.
Visit our forest
That’s right, our own forest. 15,000 indigenous trees, planted in partnership with Landcare, sucking CO2 out of the atmosphere and offsetting a lot more emissions than we can create in a year. It’s a business, a regeneration project and a place for weary Republicans to hang their hammocks.
Read the full story
Our credentials document is a sometimes terrifying but mostly inspiring look at why sustainability is key to everyone’s survival and how the right kind of ideas can help you make it the opportunity of a lifetime. Ten minutes to read, a lot longer to fully digest. Email us for a look-see.
Get the Manual
‘How to Greenwash’ is one of many Republications we make available to media and clients. It’s a tongue in cheek look at the ways cynical business has tried to hoodwink consumers in the past and so acts to help the serious sustainable marketer dodge the pitfalls and find real and meaningful ways to connect with consumers and make improving the world an everyday part of what you do.
Meet the team
It’s not everyday you get a scientist sitting next to a designer or educator alongside media planner. Our team mixes sustainability with communications experts and somehow they seem to just get along. So we fix that by throwing even more people in the mix. We’ve worked with artists, musicians, architects and the odd movie star to deliver ideas that make sustainability real, interesting and accessible.
Why the strange name?
Our name is based on the idea that we’re all in this together and that everything we do affects everyone around us. Our logo is a visualisation of the Thai concept of ‘Jai Yen’, meaning good heart. We like to think it means putting positivity at the heart of everything we do.
A spot of history
The Republic began in 2006 as loose collection of like minded folk who wanted to use their skills to build a better planet. A couple of years and a half a dozen successful projects later this collective became a company and we declared ourselves a Republic where everyone is still welcome to join in.
A big thanks goes out to the people who make their photos available under a Creative Commons license on Flickr. Here’s credit where it’s due for the pix above: Hand on Bridge, Green Washing Machine, Talking Toast, Old School Photo. And here’s credit for the photos on our People Page: Matt’s photo, Ben’s photo, other Ben’s photo.
