Futerra’s tried and tested communications training is coming to Sydney, in partnership with the Republic of Everyone. Learn from the pioneers of sustainability communications and benefit from our knowledge and extensive research into encouraging sustainable behaviours.
Because everyone knows you learn more in a small class !
SELLING
THE SIZZLE
A SUSTAINABILITY COMMUNICATIONS MASTERCLASS
28 FEBRUARY 2012 / 8.30 - 16.00
Engaging the public on climate change, inspiring employees on corporate responsibility, generating buzaz around sustainability; this masterclass will have something for everyone.
Whether your aim is to raise awareness or inspire action, our wealth of experience and our high energy, hands-on, creative approach will ensure you feel inspired, confident and better equipped to effectively communicate sustainability.
OUR "SUSTAINABILITY 101" SESSION
WILL ENABLE YOU TO:
- Understand our 'Rules' for effective communication
- Build a positive inspiring vision on climate change or sustainability issues
- Achieve attitude and behaviour change in your target audiences
- Use the right tactics and channels to get your message across
- Generate creative ideas on how to achieve 'cut-through' for your campaign
- Help you avoid the pitfalls of 'Greenwash'
WHO SHOULD ATTEND?
DIRECTORS OR MANAGERS IN:
- Marketing
- PR
- CSR and Sustainability
- Climate change
- Government and campaigning organisations
HOW TO BE A HERO BRAND
INSPIRE YOUR PEOPLE & CUSTOMERS BY CREATING CHANGE IN THE WORLD, A MASTERCLASS
29 FEBRUARY 2012 / 8.30 -16.00
Economists, environmentalists and marketers are hotly debating the best way to get the public to adopt sustainable behaviours; big business brands are busy moving the debate from theory to action.
This masterclass will introduce the concept of a Hero Brand, helping you learn from some of the most innovative brands on the planet. We will give tried and tested tactics, case studies and share learning from participants.
OUR "HERO BRANDS" SESSION
WILL ENABLE YOU TO:
- Understand how brands drive behaviour change
- Learn from the best (and worst) practices of Hero Brands
- Create messaging: identifying material issues for a Hero Brand
- Generate creative ideas as how brands become heroes to employees and customers
- Use the 3 Ps of the behaviour marketing mix: product, persuasion and placement
- Help you avoid the pitfalls of 'Greenwash'
WHO SHOULD ATTEND?
DIRECTORS OR MANAGERS IN:
- Brand
- PR
- Marketing
- CSR and Sustainability
- Behavior Change
Location:
NAB, Level 15, 255 George Street, Sydney
Price:
$900 +GST for the day
(includes lunch and a few surprises)
SPEAKERS:
Lucy Shea (Futerra), Ben Peacock, Matt Perry and Scott Matyus-Flynn (Republic of Everyone) are keynote speakers on both days and will be facilitating workshop sessions.
click on the map to get directions
MEET THE PIONERS OF SUSTAINABILITY COMMUNICATION:
LUCY SHEA
FUTERRA'S CHIEF EXECUTIVE
Lucy provides senior level counsel on sustainability communications to top brands, from Asda/Walmart to Unilever. An experienced facilitator, she trains brands, governments and NGOs on climate change communications and behaviour change.
Lucy is a member of the UN’s Sustainable Lifestyles Taskforce and a co-author of several of Futerra’s publications, including the Greenwash Guide. Her passion lies in making sustainability desirable. She’s the founder of Swishing www.swishing.com.
BEN PEACOCK
FOUNDER AND PARTNER, REPUBLIC OF EVERYONE
MATT PERRY
FOUNDER AND PARTNER, REPUBLIC OF EVERYONE
SCOTT MATYUS-FLYNN
HEAD OF STRATEGY, REPUBLIC OF EVERYONE
Matt, Scott and Ben represent the senior team at Republic of Everyone. Together they work with the likes of Unilever, Ikea, Schweppes, Woolworths, Kimberly-Clarke, Herman Miller, Origin Energy, News Ltd, Greenpeace, Sony, Cancer Council, Visy, Vodafone, Lend Lease and NAB to build sustainability into brands and create successful sustainability strategies and communications. They are also co-founders of the multi award winning Garage Sale Trail.
Matt sits on the board of the Centre for Sustainability Leadership, Ben on the board of the Gasnier Foundation. Their work has been recently recognised at the Global Green Awards, the Banksia Awards, the Green Global Awards and the Australian Marketing Institute Awards for Best Green Marketing campaign.