Happy 10th birthday, Futerra.
September 15 was the tenth birthday of our friends and sister
agency, Futerra, in the UK.
Ben was lucky enough to not only go to party but spend some time
talking about the world of sustainability and how to communicate it
in the best way possible, no matter which side of the world you are
on.
Futerra have consistently proven an acute talent for simplifying
the seemingly impossible and pioneering the conceot of
sustainability communications.
Suffice to say the party was awesome. After all, if you can't
celebrate 10 years of making the world a better placewhat can you
celebrate?
There was a band, dancing, and talkaoke, all in a theatre that
dates back to the turn of the century.
Founders Ed and Soli gave great speeches and finished off with
this thought: if you have to define sustainability then what better
words than from Bill and Ted. 'Be excellent to each
other...and party on dude.'