Portfolio
Make a Whale Tail
Following on from our successful 2007 blood and guts campaign to stop whaling, in 2008 we created a bigger, better more positive campaign that uses social media to its full effect.
What we did
- Creative idea
- YouTube Ad
- Facebook Group
- Flickr Group
- Press ads
- The Big Book
Quit Smoking
This cinema spot, targeting teens where they are most receptive, was produced for South Africa’s Heart Foundation proving that, these days, you don’t have to be big to be global.
What we did
- Media Strategy
- Cinema ad
Drive a Hybrid
We helped launch the Prius by picking up on unique technologies, such as the car’s silent take off, and answering what research told us people were questioning about the car.
What we did
- Creative Strategy
- Print campaign
- On-pump ads
Save the Whales ‘07
In 2007 Japan set out to slaughter humpbacks for the first time in 50 years. We helped IFAW create a campaign motivating Australians to take action.
What we did
- Creative strategy
- Media strategy
- Outdoor
- Press ads
- Online
- Media release
Recycle Everything
When startup eco retailer ecodepot.com.au needed a Christmas promotion they asked us to help. We consider this to be a prime example of a unique idea on a mini budget.
What we did
- creative strategy
- media strategy
- fresh idea
Clean Green
Green products don’t have to sell on a green message. These posters, for an eco toilet cleaner, instead demonstrate product effectiveness while adding a spot of humour.
What we did
- Creative Strategy
- Poster campaign
Sustain Your Business
Living Edge has always been known for high quality furniture. Thanks to our work with them they now boast proven sustainability credentials too.
What we did
- Sustainability Strategy
- Creative Strategy
Look Sharp
A logo is the ultimate distillation of what you stand for. It has the power to define your company and tell your audience, ‘hey I’m like you’. Here are some we designed.
What we did
- define the company
- design the logo and livery
Green Your Home
An initiative like ACF’s Green Home needs a good understanding of how attitudes are changing in the market. We helped them with that.
What we did
- audience understanding
- brand planning
