Portfolio
Tails for Whales
Following on from our successful 2007 blood and guts campaign to stop whaling, in 2008/9 we created a bigger, better more positive campaign that uses social media to its full effect.
What we did
- Creative idea
- YouTube Ad
- Facebook Group
- Flickr Group
- Press ads
- The Big Book
Living Edge
Living Edge has always been known for high quality furniture. Thanks to our work with them they now boast proven sustainability credentials to help win tenders and weather the recession.
What we did
- sustainability strategy
- creative strategy
- board buy-in
- staff workshops
- coffee table book
- website & blog
- product labeling
- press campaign
Sony Foundation
Sony Foundation helps build cancer wards for teens and young adults. We gave them a new logo then created a campaign which works from in-store to outdoor to help them collect donations faster.
What we did
- Logo, look & feel
- Donation cards
- Buy-a-builder campaign
- Donation boxes
- Campaign website
- Event collateral
- Corporate website
- In-store collateral
United Nations Refugees
Each year the UNHCR runs a Christmas appeal. This year we helped them expand online and tie in with Channel 9 to send the World’s Biggest Relief Package to the world’s biggest refugee camp.
What we did
- Big idea
- Website
- Channel 9 airtime
- DM campaign
- Posters & postcards
- Press campaign
- PR campaign
- Online seeding
Daffodil Day
Daffodil Day is Australia’s biggest and longest running charity day but, like all veterans, its age was starting to show. We gave it a complete makeover, from donation boxes to TV ads and in the process gave it a bigger, better target audience…everyone.
What we did
- Creative idea
- TV commercials
- Donation boxes
- Print campaign
- Donation cards
- DM campaign
- Tote bags
- Radio campaign
Walk Against Warming
With Copenhagen in motion, Walk Against Warming ‘09 was always going to be a success. We helped make sure with posters, a website, new logo and ‘wear-blue-shoelaces’ idea which added fun to the day and created a new revenue stream for the event..
What we did
- Blue shoelaces idea
- New logo
- Poster campaign
- Event website
- Avant cards
- Online PR
- T-shirts
Greenpeace
In the lead-up to Copenhagen, Greenpeace had one big concern: that the coal lobby had the ear of Kevin Rudd and so he might act with vested interests rather than the climate in mind. To send him the message that Greenpeace was watching, we created Dirty Kev, a campaign encouraging people to make ‘Kev’ a dirty word if he does a dirty deal.
What we did
- Dirty Kev idea
- Campaign website
- TV/viral ad
- T-shirt design
- Poster campaign
- Avant cards
- Blog
- Social media
If There’s 1 Thing I’ve Learnt
Sustainability. For most businesses, it’s a relatively new concept and that means a lot of people know a little but very few know a lot. With this in mind we created If There’s One Thing I’ve Learnt. By interviewing key people in sustainability we hope to spread understanding and create enthusiasm. Want to be interviewed? Click here.
What we did
- Creative idea
- Character design
- Interviews
- TV trailer
- YouTube videos
- Campaign website
- Blog
- Online seeding
Daniel Johns for IFAW
This awareness ad for IFAW features Daniel Johns and some impressive animation. It runs on TV as a CSA and online via Vimeo and YouTube.
What we did
- TV and online ad
Heart Foundation
This cinema spot, targeting teens where they are most receptive, was produced for South Africa’s Heart Foundation proving that, these days, you don’t have to be big to be global.
What we did
- Media Strategy
- Cinema ad
Ben’s Charity Bookshop
How do you get a new book noticed on an author’s income? Our answer was to set up a charity bookshop selling nothing but hundreds of copies of that book.
What we did
- create the idea
- build the bookshop
Skinny Blonde
How do you get a new beer noticed when you’re up against the big breweries and their big marketing bucks? Our answer was a unique label that gets noticed every single time.
What we did
- design the packaging
- add a memorable twist
Toyota Prius
We helped launch the Prius by picking up on unique technologies, such as the car’s silent take off, and answering what research told us people were questioning about the car.
What we did
- Creative Strategy
- Print campaign
- On-pump ads
Stop Whaling ‘07
In 2007 Japan set out to slaughter humpbacks for the first time in 50 years. We helped IFAW create a campaign motivating Australians to take action.
What we did
- Creative strategy
- Media strategy
- Outdoor
- Press ads
- Online
- Media release
EcoDepot
When startup eco retailer ecodepot.com.au needed a Christmas promotion they asked us to help. We consider this to be a prime example of a unique idea on a mini budget.
What we did
- creative strategy
- media strategy
- fresh idea
Ecover for EcoDepot
Green products don’t have to sell on a green message. These posters, for an eco toilet cleaner, instead demonstrate product effectiveness while adding a spot of humour.
What we did
- Creative Strategy
- Poster campaign
Logo design
A logo is the ultimate distillation of what you stand for. It has the power to define your company and tell your audience, ‘hey I’m like you’. Here are some we designed.
What we did
- define the company
- design the logo and livery
