Green Home is the Australian Conservation Foundation’s pioneering experience and education initiative designed to show Australians how to apply sustainability principles at home.
We have been working on a consultancy basis with the ACF on this program for the last twelve months, helping create audience engagement online and in the form of workshops conducted over a six month period.
To do this, we have worked closely with the ACF team and research group Mobium to help understand how the Green Home audience has evolved over the last few years and how the brand and program can be positioned for the future.
What we did
- research
- project strategy
- online engagement
- workshop strategy
