We started working with Living Edge in 2005, helping develop their brand strategy and marketing campaigns. In this time the business has grown exponentially, opening stores across Australia and internationally. We are working closely with them and their consultants to bring their brand and sustainability together to benefit the business, the environment and the broader community.
We have developed for them a refined brand positioning which drives everything from internal communications, industry events, a blog, advertising communications to job titles such as ‘Manager, People, Product, Planet’.
This is an ongoing project and we will continue to work closely with Living Edge to ensure that Sustainability is a central platform to help drive their business into the future.
