Logo and design isn’t just pretty pictures. In our experience, a well designed piece of livery takes as much research and targeting as a campaign and has the power to make or break an idea, company or initiative.
Take our first logo below, for example. It is for Fairtrade retailer Etiko. They compete in a marketing space which is defined by a lot of greens, earthy colours and unbleached materials. Often Fairtrade brands use hand written fonts and a back to basics feel.
To help Etiko stand out in this space, and knowing that future growth would come from changing from an activist to a mainstream brand, we designed them a logo that is more glam than green and would be at home on a skate shoe. The perfect launch pad for their foray into new markets.
How we design a logo
- research the market
- survey the competition
- consider future opportunities
- be unexpected so your brand stands out
