With Copenhagen on the agenda, the ‘09 Walk Against Warming was always going to be a big one. The brainchild of the Nature Conservation Council, the Walk attracted over 100,000 people across all capital cities and many regional locations.
Our role was to spread the word, which we did. First up was a new logo. Then we moved on to posters, T-shirts, Avant Cards and an all new website.
But the killer idea was this: we suggested asking people to wear blue laces to the Walk, pre-selling them via the website and on the day to add colour to the event and give people a new, fun way to make a donation.
The result? Hundreds of thousands of people visited the website, the posters were seen on poles all over the CBD, T-shirts with the new logo sold out on the day and blue shoelaces sold out a week before the event, turning a healthy profit in the process and creating a revenue stream that will help support the event for years to come.
What we did
- Blue shoelaces idea
- New logo
- Event website
- Poster campaign
- Avant cards
- T-shirt design
