Republications
Republications is our collection of essays, papers and articles that we use to both understand and explain this new world of green, ethical, sustainability and what someone once called ‘caring capitalism’.
Some are written by us, other by our friends and allies. Some we just downright pinched off other people’s sites and re-linked here because we think they deserve the publicity for their efforts. Hopefully all of them help you get a better handle on the issues, just like they do for us.
A tongue in cheek look at the ways cynical business has tried to hoodwink consumers in the past. Written to help the serious sustainable marketer dodge the pitfalls of greenwash and find real and meaningful ways to connect with the new consumer.
Let’s face it, ’sustainability’ is one of those words everyone’s talking about but few really understand. This guide attempts to put a framework around what the word means in a business context and how that fits in for the sort of companies we work with.
More a case study than an opinion piece, this paper shows you how we employed YouTube, Facebook, Flickr, blogs and a just a sprinkling of free, mainstream media to create a low budget, global ’stop whaling’ campaign for the International Fund for Animal Welfare.
Why do environmentally friendly products, brands and companies feel obliged to use green, brown and corrugated cardboard to create their ID? We believe more mainstream design can add more mainstream attraction to do good products. See how here.
Our mini-credentials document gives you a flavour of what we do and talks through a few of the (we like to think many) things that make us different to your run of the marketing, advertising or sustainability business. Designed to be read in 5 minutes, it may, in fact, take you considerably less.
Our maxi-credentials document is a sometimes terrifying but mostly inspiring look at why sustainability is key to everyone’s survival and how the right kind of ideas can help you make it the opportunity of a lifetime. Twenty minutes to read, a lot longer to fully digest. Email us for a look-see.
