TAILS FOR WHALES
Tails for Whales started in 2008 as a project to deliver 551
photos to the Australian Government as a way to petition them to
keep up the pressure on Japan to stop whaling.
We put the call out to the world and within a couple of days we
had our 551 photos, so we decided to keep going.
Within a week the idea had appeared on blogs all over the world,
including TrendHunter and supermodel Gisele Bundshen's personal
page. And the momentum was just beginning.
Now in its fourth year, Tails for Whales has become a global
phenomenon. It has been supported by Australian and international
celebrities including Daniel Johns, Twiggy, Pierce Brosnan, Kristin
Bauer, Amber Valetta, Nikki Webster, Gyton Grantley and Christine
In 2009, we captured the photos of every member of British
Parliament. In 2010 the campaign appeared on US TV and featured on
the catwalks of New York Fashion week.
As a petition it has been presented to the Australian Government
as a large format photo book.
As a campaign it has collected multiple awards and won Republic
co-founder Ben Peacock an IFAW Action Award, an honour he shares
with Jamie Oliver.