Carbon is one of the most talked about yet least understood
To help Carbon Planet introduce the topic, and themselves, to
the business community, we created the book, 10 Things You Need to Know About Carbon
Written with a business audience in mind, 10 Things You Need to Know About Carbon
Right Now is aimed at the time-poor CEO or busy business
person who needs to be able to learn the basics in a taxi ride.
We also created the positioning, Uncomplicate, for the company and a
brand ad to help explain their reason for being.
The book was followed up with thought leadership forums and more
casual business networking functions to help build a business
community around carbon, with Carbon Planet as the host.
You can download the book as a pdf from the link below.