Climate change, deforestation, species extinction, etc.
The world needs more heroes and we believe brands have a big
role to play.
This book, the first in our If
There's One Thing I've Learned sustainability learning
series looks at the rise of the Hero Brand and how social
enterprise is filling the space between company and NGO.
Written as a handy 'How-To' Guide, the Hero's Handbook offers
simple tips for making your brand a Hero Brand as well as case
studies to inspire.
The connections between people,
the environment and the economy are undeniable. And the businesses
that capitalise on those connections today will be the heroes of
tomorrow. Dermot O'Grady,
CEO, WWF Australia
A call to arms and a practical
all-in-one guide on how to choose a great objective and lead those
around you to acheive it. Rob
Grant, CEO, Pacific Hydro
Brand sustainability, brand clean
and green, brand integrity - it's a triple recipe for producers who
have the earth in mind and consumers who love their
grandchildren. Bob Brown,
former leader of the Greens