UNILEVER SUSTAINABLE LIVING PLAN
Unilever has one of the most ambitious sustainability programs
in the world. One of the keys to making it happen is to ensure
employees understand what the Sustainable Living Plan is, why it's
good for business and that it is part of everyone's job to help
make it happen.
All sounds good in theory, but as anyone who has worked on
internal engagement knows, getting busy people's attention can be
harder than it seems.
What's more, in most companies sustainability lives in a
department, the Sustainability Department, often leading to a
situation where staff think sustainability ios a good idea but
don't feel it's 'their department'.
To help solve this problem for Unilever we came up with a simple
idea: what if we gave everyone in the company a new job
title: Head of Sustainability?
Employees arrived at work on September 20 to find new business
cards on their desk, with their name on them, as well as a job
manual explaining sustainability and what's required for a Head of
Posters and stickers aroudn the office announced the campaign,
as well as workshops and a launch with the CEO in charge.