Do
  • UNILEVER SUSTAINABLE LIVING PLAN

    Unilever has one of the most ambitious sustainability programs in the world. One of the keys to making it happen is to ensure employees understand what the Sustainable Living Plan is, why it's good for business and that it is part of everyone's job to help make it happen.

    All sounds good in theory, but as anyone who has worked on internal engagement knows, getting busy people's attention can be harder than it seems.

    What's more, in most companies sustainability lives in a department, the Sustainability Department, often leading to a situation where staff think sustainability ios a good idea but don't feel it's 'their department'.

    To help solve this problem for Unilever we came up with a simple idea: what if we gave everyone in the company a new job title: Head of Sustainability?

    Employees arrived at work on September 20 to find new business cards on their desk, with their name on them, as well as a job manual explaining sustainability and what's required for a Head of Sustainability.

    Posters and stickers aroudn the office announced the campaign, as well as workshops and a launch with the CEO in charge.

     

DO SOMETHING ELSE

  • The Greens for Gruen Nation

    See why our ad for the Greens, created for Gruen Nation, became the most talked about commercial of the 2010 election.

  • Daffodil Day

    Buy a daffodil and help fund cancer research, support and prevention.

  • Unilever Sustainable Living Plan

    See how we gave everyone in Unilever a new job title: Head of Sustainability

  • Sydney Festival Sustainability

    See how we helped Unilever and the Sydney Festival join forces for a more sustainable event

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  • Dollars For Collars

    If you love dogs, why not buy a collar and help save one?

  • Tails for Whales

    Add your whale tail and help stop whaling around the world

  • Amnesty Three Freedoms

    Use your iphone, webcam or Facebook photo to demand free and fair elections for Burma.

  • ETIKO: Thongs for Good

    Change the world you walk on

We gave all 2000 Unilever employees a new job title: Head of Sustainability

WHO WE DID IT FOR